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- © Metal
This is an excerpt from a five page story in Metal
Rules Magazine, Issue #15, on sale now. Reprinted with permission of the
MR: I saw a car commercial not too long ago using "Thick As A Brick."
did that come about?
IA: Well, through my publishers, Chrysalis Music, who phoned me up and
there's this company, Hyundai, and they want to do an ad using
from "Thick As A Brick" and they need your permission
and I said, "Well, I
don't have a problem with that," but given that they wanted
to re-record a
sort of 30 or 60 second version of it, I said, "Well fine, but if
going to re-record it, maybe they want me to do it for them, because
do that pretty quickly."
So we agreed that I would re-record it and they sent me a story board,
specific timings, and I had a pretty good idea of how the ad was going
run. I just put together a couple of different versions and sent it back
them. And then they tore them apart and put them back together in a slightly
different order, which wasn¹t actually the way I intended it to
but for whatever reason they edited it the way they wanted it run but
me playing. They left off all the nice flutey bits at the end, which
best bit, but it is actually me playing. So I took about three hours
a few different instruments on that and put it together.
MR: Well, it's aired quite a bit over here, for what it¹s
worth. I don¹t
even remember what car it is.
IA: Well, they could have sent me the money or maybe about seven cars!
MR: Or maybe a wheel?